Building a Creative Team

Figuring out exactly what makes a good creative team can be a complex journey. Although creativity is necessary in the workplace, a group of creatives with little to no direction or structure can turn into chaos.

In this article, we’ll take a look at how digital agencies and businesses can maximize their companies creative talent and build a successful workforce.

What is Creative Workflow?

As with any project, obstacles will appear. That’s why it’s so important to have a process you can trust. A creative workflow standardizes the process of starting, developing, and approving any job. It empowers your teams to be both creative and efficient, delivering successful projects on time and on budget, consistently.

Many marketing agencies regularly use project management softwares for their creative teams to track and control their work. Others use a heavier system of email, spreadsheets, meetings, and constant communication to keep their projects on track. Regardless of how you decide to track your tasks, a typical creative workflow typically consists of four phases.

Phase 1: Definition and brainstorming

This phase consists of defining the general objective of the project, including the target audience, the budget, the deliverables and the schedule. This includes defining the roles and responsibilities of each team member, establishing the metrics you’ll use to track your progress, and setting clear milestones to ensure the project is delivered on time..

Phase 2: Creation

This is where the real work begins. This step involves fulfilling whatever it is your client has requested, whether it be a product design, an ad campaign or a new website. The steps in this part of the process include:

● Generating ideas through brainstorming 

● Creating a timeline for project success

● Deciding which the tools you’ll use to create a successful project

Phase 3: Review and Approval

This phase is all about feedback and ensuring that your customer is happy with the results and has any notes that you can build on. Whatever feedback you receive should be tracked to ensure the product reflects the brief created during the ideation phase, making any necessary changes to refine the final product.

Phase 4: Product/campaign launch

This is the most exciting and anxiety-inducing phase of the creative workflow. This is where the finished product is sent to the customer along with any final invoices.

What makes a good creative team?

Once you know the proper structure, workflow, and roles and responsibilities of your creative teams, you are left with a few pieces of the puzzle that will allow them to work efficiently and deliver great projects every time.

1. The Right Tools

Using a tool like Consolidata is a great way to keep your data organized and centralized in order to make sure that you aren’t leaving any stones unturned in your data analysis. There’s also other tools you can use like Slack or Google Meets to make sure you’re communicating properly with your team and client, tools to help you fulfill certain projects whether in marketing or web/graphic design etc. It’s best to do a proper analysis on what your team needs and do research on the different tools out there to find the one that fits your needs and budget.

2. The Right Environment

Inspiration can be hard to find when teams are divided, isolated, or limited. That’s why creative teams need workspaces that spark creativity. For example, you can consider turning an used and boring conference room into a bright and collaborative space for your team. Even your own workspace might need some remodeling done. We’re all a product of our environment so if our environment is dull and uninspiring, we will be too.

It is not just the physical environment that may need to be changed. Giving your team access to the best tools and software can provide a creative boost. The same goes for the flexibility of working from home and accessing local information from anywhere. So they can be creative whenever inspiration strikes.

3. The Right Direction

The way creative teams are led has a huge impact on the success of the team itself. The best leaders are humble, approachable, good listeners, but they’re also determined and able to inspire others to come up with creative ideas while guiding the team through milestones. Creative team leaders should focus on:


● Fostering a safe environment where creativity can thrive

● Whenever possible, using a team-based approach to problem solving.

● Encouraging open communication between team members and management.

A lot of the lessons we learn in school we typically lose as we get older. What we learned in Algebra or Calculus probably hasn’t contributed much to the different decisions we made throughout our lives but our ability to be creative stays with us through every phase of our lives. So, it’s important that we understand how to maximize it and be our best selves.

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