Finding the Right KPI for Your Business

Finding the Right KPI for Your Business

KPI’s (or Key Performance Indicators) are a signal of whether your business is doing well or not. Measuring and monitoring your business performance is critical, but focusing on the wrong metrics and KPIs can be detrimental to your business, as you’d be spending...
Building A Digital Marketing Report

Building A Digital Marketing Report

For most new or veteran Digital Marketing Agencies it can be a bit of a struggle to realize what measures to use when building a report for a client. Oftentimes there’s the confusion that Key Performance Indicators (KPIs) and Metrics are the same thing but they have...