How Organizations Use Marketing AnalyticsCustomer Trends and Preferences, Product Development Trends, Understand What You Want to Measure, Establish a Benchmark, Assess Your Current Capabilities, Deploy a Marketing Analytics Tool. Companies are using analytics to optimize and personalize email marketing efforts. Marketers analyze how customers interact with different email promotions and help businesses target their email marketing and tailor their messages to meet customer expectations and needs. Companies, for example, use marketing analytics to determine how customers respond to certain keywords, emails sent at particular times of day, or links to content on specific topics.
By understanding customer trends and preferences, you can adjust your marketing mix to better appeal to your target audience. You can also use this information to segment customers and create targeted marketing campaigns. Analytics can be used to improve customer support by identifying areas where customers are having difficulty or need assistance. This information can be used to develop training materials or improve self-service options
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Enterprises can use analytics to optimize and personalize email marketing efforts. Analyzing how customers interact with different email promotions can help businesses target their email marketing and tailor their messages to meet customer expectations and needs. Enterprises can use marketing analytics to determine, for instance, whether customers respond well to certain keywords, emails sent at particular times of day, or links to content on specific topics. It’s no surprise that each marketing organization will have different metrics to support its process
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Your company should use a balanced assortment of analytics tools and techniques, like marketing mix modeling or demand forecasting, to report on the past, analyze the present, and predict (or influence) future marketing strategies. Businesses use marketing analytics data to evaluate a marketing strategy’s performanceThrough applied technological analysis of market-related data, marketing analytics can help you identify the marketing strategies that most effectively drive consumer actions. Marketing analytics is a set of technologies and methods used to transform raw data into marketing insights. There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower
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Creating an analytics process that measures and tracks meaningful things is sometimes complicated for most companies. This platform helps you seamlessly export and merge your marketing data from different sources, including Google Analytics, Mailchimp, ad apps, and others, to one destination file (Google Sheets, Excel, or BigQuery). That behavior has changed so radically in the past five years that old ways of thinking about the consumer such as the marketing “funnel” generally don’t apply. A home-appliance company, for example, typically spent a large portion of its marketing budget on print, television, and display advertising to get into the consideration set of its target consumers
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The dashboard that visualizes your marketing metrics provides a bird’s eye view into the health and performance of your marketing team. The right metrics in this category are those that help the CMO and the marketing team know how well it is getting its work done. You should also identify benchmarks that help you track and evaluate your marketing strategy, so you can adapt it if necessary
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Referencias:
- Marketing Analytics: How To Use Data To Better Market Your Business
- HOW DO COMPANIES USE MARKETING ANALYTICS AND WHAT BENEFITS DO THEY DERIVE? | Sushant University blog