Content marketing analytics helps you better understand how to optimize your digital marketing strategies. Content marketing tools help marketers gain insight into the performance of their content marketing strategies. When you’re looking to launch a new marketing channel or improve an existing one, you don’t need to start from scratch at least, not if you’re able to leverage data analytics. In the UK, 75% of businesses use Google Analytics to track website performance, and 52% use social media analytics tools to measure the effectiveness of their social media campaigns.

Scott Jones is the CEO of a full service digital marketing agency supporting a national audience with web design and development, search engine marketing, social media management, hosting and email services. Marketing is an integral part of all businesses so it is very much important to have a proper marketing strategy that is smooth and can fulfill the requirements. Data analytics is a process of examining sets of data to make conclusions regarding the data contained in the analytics. Content marketing analytics is all about the metrics that help you provide crucial insights on the health of your current content strategies, campaign success, and progress towards defined goals.

In the UK, 73% of businesses use data analytics to optimize their marketing campaigns, and 64% use data to inform their marketing strategy. Today there are several analytic tools available to businesses of all sizes, helping to track and measure the success of your content marketing strategy. According to the Content Marketing Institute, roughly three-quarters (78 percent) of marketers measure content performance, 63 percent establish KPIs, and 51 percent measure content ROI. While 63% of organizations establish key performance indicators (KPIs) to measure content marketing performance, a quarter of marketers admit that proving the effectiveness of their content marketing is a top challenge


This is good because while most brands can afford to invest in a marketing channel that doesn’t perform for a short while, very few can afford to subsidize any marketing channel that’s a complete failure. By collecting and analyzing data, marketers can gain valuable insights into their target audience and the performance of their marketing efforts. Content marketing analytics gives you an understanding of what content works for your audience and what doesn’t



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