With data analytics, businesses can access and analyze customer and prospect data to better understand their target audience. This helps them to develop more effective marketing campaigns and strategies to reach their desired customers. Adding a tool like Google Analytics to your site lets you collect information on the behavior of users. The real key is to spend time analyzing and interpreting the data you collect and then applying those findings to your marketing campaigns


A high-definition view of your customers and target audience is crucial to your marketing efforts. Data analytics enables marketers to truly understand customer preferences and behavior. By leveraging predictive insights and connecting more closely to their customers, they can anticipate their behaviors and identify real-time opportunities. In the UK, 75% of businesses use Google Analytics to track website performance, and 52% use social media analytics tools to measure the effectiveness of their social media campaigns.

But even as marketing becomes more data-driven, agencies continue to struggle to produce in-depth client reporting and reliable internal analytics. When you’re looking to launch a new marketing channel or improve an existing one, you don’t need to start from scratch at least, not if you’re able to leverage data analytics. Simply put, mass marketing is now a waste of resources and budget due to the accessibility of tools that support a data-driven marketing strategy and produce results. With the right tools and strategies, you can lay the groundwork for turning your marketing team into a well-oiled, analytically driven

customer experience powerhouse.

Transform your business’s marketing efforts with SugarCRM, a leading marketing automation and customer service platform. The insights gained from segmentation and analysis will enable LBD’s marketing agency to create data-driven campaigns that include real-time targeted email sends and push notifications with personalized offers. Bringing data and reliable analytics together helps you become a data-driven marketer who acts purposefully and makes sound strategic decisions backed by intelligence. Marketing with data analytics means measuring, analyzing, and applying data to your marketing campaigns not just tracking the results of your campaigns to prove ROI.

By collecting and analyzing data, marketers can gain valuable insights into their target audience and the performance of their marketing efforts. When you create an effective marketing strategy for your brand, data analytics must be at the forefront of your efforts. From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity. Scott Jones is the CEO of a full service digital marketing agency supporting a national audience with web design and development, search engine marketing, social media management, hosting and email services.

Although a marketing agency may have the tools it needs to create a data-driven marketing campaign, it can still fail to deliver a strong client report. Sure, there were trade publications espousing industry and market trends, but they weren’t enough to guide a successful marketing strategy. From social listening to geolocation tools, marketing agencies are using new technologies to understand consumer preferences and behaviors and develop targeted marketing strategies that reach their clients’

desired audience.


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