Monitor Your Website Traffic and User Behavior Analyzing website traffic and user behavior is crucial to improving the user experience and driving more conversions. You can use analytics tools to identify the sources of your traffic, the most popular pages, and the paths users take through your website. This calculates the conversion rates down the marketing and sales funnel, showing new leads that become marketing qualified leads, sales qualified leads, and, ultimately, new customers. So, when evaluating digital analytics tools for your business, be sure you’re looking for evidence of digital marketing analytics, not just web analytics


A digital marketing analysis is the first step to developing a strong digital marketing analytics strategy. One of the most useful functions of marketing analytics is its ability to attribute specific marketing activities to sales revenue. Designed for working professionals, the William %26 Mary Online Master of Science in Business Analytics (MSBA) program is centered around business acumen, math modeling, computing technologies (specifically, popular data analytics languages R and Python) and communicating with impact. The only requirement here is that your digital marketing analytics system is hooked up to your customer relationship management (CRM) platform


You can also use web analytics tools to gather information about competitors, which keeps your company up to date on the market so you can prepare for future challenges and adjust campaigns to be attuned to market sentiment. Using the right analytics tools lets you track your marketing campaign performance in real-time, which helps your company to be nimbler at refining strategies and optimizing campaigns. Digital marketing analytics platforms can show you how many of your social followers have seen your last post. When most marketers hear the term digital analytics, however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and

unique visitors.

Digital marketing metrics are statistical measures that marketers use to determine the success of various marketing efforts as they relate to their overall campaign goals and industry standards. With actionable data, your company marketing team can secure better results by more effectively aligning marketing campaigns and product features with customer expectations. Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. Marketers use data analytics to make sense of a large amount of customer data, using these insights to guide their product strategy, brand and marketing campaigns



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