Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. AgencyAnalytics’ built-in SEO rank tracker is a favorite among search-focused digital marketing agencies. This includes keyword ranking reports for Google %26 Microsoft, along with daily updates and powerful filters in a mobile-friendly interface. Whatagraph is a marketing reporting tool used by agencies and in-house marketers to create automated, beautiful reports for a variety of different

marketing platforms.

In order to avail these benefits and more, you must select the right analytics software for your marketing needs for your digital marketing agency. As you can see, there is a practically endless list of sources for marketing analytics, from PPC platforms to social media networks, digital marketing reporting tools, SEO tools, and more. There are so many metrics to track here, and using specific tools to create an SEO dashboard can help you keep an eye on the most important digital marketing analytics regarding organic search performance. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.

The second group is in-house marketers looking for a quick way to accurately report on their marketing campaigns. You can try a demo version of the platform or take advantage of a 14-day free trial first before diving into this marketing analytics software. OWOX BI is an all-in-one marketing analytics platform which allows marketers and analysts to automatically combine marketing data and build reports to measure what works best for their business. In general, Adobe Analytics is a much more powerful web analytics tool than your out-of-the-box Google Analytics implementation, but that means it is also much, much more complex to set up and manage


And displaying your data using the latest marketing analytics tools is essential to strong communication with clients. Discover advertising opportunities on DAN to reach 3,300+ digital agencies %26 a niche audience of digital marketers all over the world. When you think of marketing analytics tools, the first one that came to your mind may very well have been GA — or Google Analytics. Datorama is a platform specializing in business intelligence and analytics with an aim to help marketers unify all of their data across multiple platforms into a single destination, offering a look at the complete picture


As the driving force behind informed decision-making, the right marketing analytics tool can empower your team to transform raw data into actionable insights, leading to more effective campaigns, greater customer understanding, and ultimately, a robust boost to your enterprise’s bottom line. Another free Google tool, perhaps not as well-known, is Lighthouse but popular among mid-sized marketing agencies. Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.


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