Digital marketing and web analytics to track for growth and profitOverall web traffic. Page views and most visited pages. Everybody is familiar with ROI, but we believe Return on Ad Spend (ROAS) is where there is stronger potential for insight at a deeper level. While it isn’t a problem to check all of your numbers and see if they are up, it is extremely hard and requires a lot of effort, without giving much in return.
Therefore, here are the 5 best digital marketing analytics that match your goal and provide fruitful insight to your business. To be honest, on the surface, traffic does not really play a significant role in your business. However, broken down, it can be valuable for making your marketing strategy. First of all, let us find out about the different types of traffic channels.
The most important traffic for a company is organic traffic, hence, they focus on Search Engine Optimization (SEO). However, segregating the total traffic of your site helps to find newer possibilities and opportunities for your company. It can help you determine whether you need more social media engagement or increase your brand awareness.. So, in order to break down your website traffic, you will need the help of Content Management Systems.
Furthermore, Google Analytics also provides this information. It is so because you will then be able to determine the content that drives the most traffic and their interactions.. Thus, it gives you the opportunity to make the journey of your users optimal. Only getting traffic to your website is not enough because some of the users only visit your website because of an ad or a link, while others might have totally missed it.
Therefore, a better measure of digital marketing analytics can be done through engagement. Engagement refers to the interactions that users do with your content, for example, like, share, comment and review. Visitor’s engagement is important because visitors who engage with your content are more likely to become your customers. Therefore, keeping track of your traffic and engagement can give you a clear picture of your presence in the potential market and gives you ideas on whether to increase your presence and how.
Conversions are the things that we wish the users of our website would do, like subscribe, buy products, download or fill out a contact form. This is also an important digital marketing analytics because it helps to get the user to get into your contact. You will recognize the actions visitors usually take once you start tracking conversions. Once you understand this, you can identify the common themes and develop content accordingly.
Statistically speaking, if a site takes more than 3 seconds to load, more than 40% of people abandon the site. Honestly, that is an awful lot of audience to lose. Social Media Marketing Analytics Keep an eye on critical social media marketing analytics across multiple platforms with one easy-to-use social media dashboard. Try AgencyAnalytics free for 14 days.
Social media is a key part of any digital marketing strategy, and these digital marketing analytics will help you understand how well your client’s social media marketing campaigns are performing. These digital marketing data points will help you understand how your clients’ businesses are performing online, and which areas you need to focus your efforts on in order to reach your targets. Tracking these core digital marketing analytics will ensure your agency isn’t planning marketing campaigns in the dark. With that in mind, let’s look at five digital marketing metrics that best get to the heart of your efforts’ efficiency and efficacy.
As marketing analytics evolves from nice-to-have to must-have for any digital marketing strategy, you should start looking for ways to use data to set your brand apart and provide value to your audience. In comparison, those who read your post about why a service (that you provide) matters tend to view your service pages and then exit your site. ROI compare how much money you’ve spent on digital marketing and how much you’ve earned as a result of it. Maybe, for example, company leaders would like quarterly digital marketing reports to see the effectiveness of your marketing and advertising efforts.
Plus, revenue tracking brings in an entirely different conversation regarding digital marketing attribution models. An agency has to care about digital marketing analytics because it helps them measure the effectiveness of their client’s campaigns, make data-driven decisions to improve their performance, and showcase results to their clients. Because it’s one of the best ways to really understand the customer journey — and find out what’s working and what isn’t in your campaigns — implementing marketing analytics and learning how to build a data analytics strategy is crucial for your future digital efforts. For the best results measuring this digital marketing metric, as well as optimizing it, you should monitor your CPC over time.
Having this knowledge of the buyer’s journey on hand establishes a baseline for all marketing activities, digital or otherwise. Call tracking is important to digital marketing agencies because it allows them to track how effective their client’s digital campaigns are at driving offline behavior.
.
Referencias:
- 5 Useful Marketing Analytics Examples | Hop Online
- 14 Must-Measure Digital Marketing Metrics for Marketers