Once you’ve completed these steps, create your ad using Bing “Campaigns. Customers see your ad. First, create a Microsoft advertising account. After creating a Bing Ads account, the platform offers advertisers the option to directly import their existing Google AdWords campaigns into Bing Ads.

Next, choose your keywords using Microsoft’s keyword planner or a tool like Ubersuggest. After creating a Bing Ads account, the platform offers advertisers the option to directly import their existing Google AdWords campaigns into Bing Ads. People enter search terms called keywords into search engines like Bing. Bing also enables advertisers to assign different ad campaigns to different time zones a function that AdWords doesn’t offer.

What is Bing Ads called now?

If you’re managing Microsoft Ads campaigns for clients, you’ll need to know how to get access to their accounts. With this announcement, the Bing Ads Partner Program is now the Microsoft Advertising Partner Program. There are a substantial number of Bing users and Microsoft Ads can help you reach a new target audience. Once an agency requests access to a Microsoft Ads account, the client has 30 days to either accept or reject.

Microsoft believes that none of the forthcoming changes to its advertising platform will compromise consumer privacy.

Is Bing Ads better than Google?

In addition to Google Search %26 Shopping, Google also offers options like display ads, YouTube ads, and more. But the number of languages available in Microsoft Ads is merely twelve and that’s enough, depending on who you are targeting. Previously, Google allowed two separate description lines limited to 35 characters each, and Bing offered one line with a maximum of 71 characters. Yes, Microsoft Ads are effective, and such campaigns tend to have 36% less competition than Google Ads.

Bing is fully transparent when disclosing details about its search partners, allowing advertisers to see exactly where their traffic is coming from.

Is Bing Ads worth it?

Bing, which is owned by Microsoft, has three search engines Bing, Yahoo, and AOL so when you advertise on one platform, your ad is actually seen on all three. These shows in areas like their interface being more complicated and less flexible than Google Ads, additional features rolling out more slowly than Google or having fewer options for automated bidding. While Bing plans to remove some targeting options in March, at the moment Bing advertisers can still exclude desktop and tablet traffic from their campaigns. In some instances, Bing Ads CPC is lower, but traffic quality is also lower, so advertisers end up paying more for a conversion than they do on AdWords.

What is Bing Ads?

For example, Bing Ads would show someone searching for “indoor shoes product ads for slippers and sandals. If CPC is your number-one concern, it’s a good idea to run your own Bing ads vs Google ads study to see which is best for your brand. Bing ads have a number of targeting capabilities including in market, location, day of the week, gender, age and more. If you’re already experiencing success with Google PPC campaigns, it’s likely that Bing can help you achieve your goals.

Bing accounts for 30% of all searches within the United States making it the second most popular search engine stateside.


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